Protect Your Brand and Avoid Legal Risks

Alejandra Garza – Partner at De Hoyos Koloffon

If you are planning to start a business, commercialize a product, or provide a service—or if you already do—it is essential to protect your intellectual property.

Mtra. Alejandra M. Garza Domínguez - Socia Administradora en De Hoyos Koloffon & Asociados

One of the key purposes of securing comprehensive and adequate intellectual property (IP) protection is to prevent other individuals or companies from appropriating, copying, or using your trademarks, patents, or copyrights. Registration not only grants you exclusivity of use and exploitation but also establishes you as the rightful holder or owner, allowing you to commercialize your assets without conditions.

However, caution must be taken: by failing to register your trademark, invention, or creative work, you run the risk of infringing upon someone else’s intellectual property rights and, as a result, becoming subject to sanctions. Without legal certainty of ownership over your IP, there is always the possibility that you may unknowingly be using a registered trademark belonging to another party.

Although the registration process can be carried out independently, it is highly advisable to do so with the guidance of a lawyer experienced in intellectual property, in order to avoid risks and future complications arising from lack of knowledge. Should you require professional assistance, turn to De Hoyos Koloffon, a law firm with attorneys and engineers specializing in intellectual property, with over 20 years of experience handling the registration of leading trademarks and patents in Mexico and abroad.

At De Hoyos Koloffon, we provide comprehensive legal advice on all matters related to intellectual property, including:

• Trademark registration in Mexico and abroad

• Protection of inventions (patents)

• Copyrights (artistic and literary works)

• Contracts and litigation related to intellectual property

It is always better to plan the protection of your intangible assets (trademarks, patents, or copyrights) from the outset, rather than having to do so urgently due to unforeseen circumstances—or worse still, facing a lawsuit for unauthorized use.

Protect your company and your intellectual property with support from De Hoyos Koloffon. Visit www.dehoyoskoloffon.mx for more information.